Featured Articles
International Expansion Considerations
Expanding into international markets can be a lucrative opportunity for Direct Selling and Multi-Level Marketing (MLM) companies, but it can also be a drain on resources and funds. Here are some factors that should be taken into consideration when expanding
Why Direct Selling or Network Marketing?
You have a great product or service. You’re confident it will go BIG. Now you’re faced with the million-dollar question… what’s the best way to sell my product to get the highest sales while creating a very profitable business for
Affiliate Program Considerations
Affiliate is a buzzword floating around the Direct Selling or Multi-level Marketing (MLM) Industry. New and existing companies are incorporating this into their business model, but there are some things to consider so you can determine if this is a
Direct Sales and MLM Industry Definitions
Knowing the Direct Sales and MLM Industry requires knowing an entire vocabulary and definitions of industry terms. Lucky for you we've got them all in one place, with easy to understand definitions and examples, directly from the top MLM network
Is it worth it? What companies must consider about their compensation plans
by Andi Sherwood I recently spoke on a panel at a Direct Selling conference and was asked “What is one thing that companies should consider about their compensation plans?” My answer was “Is it worth it?” The question “Is it
Binary Compensation Plans: The Good, the Bad, and the Ugly
Binary Compensation Plans: The Good, the Bad, and the Ugly by Dan Jensen, Compensation Plan Specialist Binary compensation plans were invented in the 1980’s and, over time, gained some notoriety for fast growth leading to periods of popularity in the
Roll Up and Compression – To Do or Not To Do…
Compression. Of all the techniques used to fine tune a MLM compensation plan, compression is one which is most often used, but seldom understood. For many MLM and Direct Sales companies, compression is a source of massive waste in their
Starter Kit Strategy (Part 1)
Starter Kit Strategy – Part 1 by Andi Sherwood, Dan Jensen Consulting Starter Kits. Business Kits. Enrollment Kits. All of these names refer to the same thing: a packet of materials and/or products that is purchased at the time
Recognition and Incentives – Best Practices
Recognition and Incentives - Best Practices Let's first define the difference between a Recognition and and Incentive Program: Recognition Programs: Involves a vital social aspect of the business where a producer / performer is recognized by peers for their performance.
Placing Reps Frontline to the Company
Placing Reps Frontline to the Company Every year, Dan Jensen Consulting helps over 40 new startup companies launch their business. Each one faces the challenge to find leaders who know how to build a team and motivate them to
Incentives to sail through the summer
Incentives have long been used as a crutch for MLM and Direct Sales companies to get through the difficult summer months. Sometimes they are effective and sometimes they are not. Here are some tips to creating a great incentive program:
What is a “Selling System?”
What is a "Selling System" and why is it so vital to my success? A “system” is something that has two vital characteristics: It provides predictable results It is duplicatable. I could teach others how to use it. A
Compensation Plans that Get Million Dollar Results
Compensation Plans that Get Million Dollar Results What makes the difference between a compensation plan that produces million dollar results and ones that sputter and stall? Short answer... ALIGNMENT - harmonizing your compensation plan to how you do business, how